• Sr. UX Designer
• Sketch Pad
Thirstie Access is a platform that allows liquor brands to build e-commerce sites and sell directly to consumers. It's a Content Management System (CMS) that provides brands with an all-in-one solution for creating & hosting a site, as well as selling to consumers, which bypasses current government regulations.
The platform is centered around Thirstie's unique Application Programming Interface (API), which matches alcohol products and consumers, through local merchants.
The specific business goals were to create a new revenue stream by having brands migrate or create new sites on the Thirstie Access platform, while allowing them to utilize the API, which allows e-commerce to be conducted.
This project has two aspects:
Designing new and existing tools to allow for customization for building a site.
Creating the user experience (UX) for e-commerce journey's along with all possible UX use cases. Also, designing the user interface (UI) for select components and functionality.
A basic framework had already existed but the CMS Editor had serious limitations in customizing websites. The goal was to create and enhance tools that would improve customization and allow the editor to create sites in a more efficient and user-friendly manner.
The templates would be used as a basic foundation for brands to build and customize a site and have the ability to conduct e-commerce. The goal was to design the user experience workflows around typical aspects of an e-commerce site such as product page, shopping cart, checkout and member account.